JewishCare

For over 85 years, JewishCare has been a service provider in Sydney's Jewish Community, offering a diverse range of services spanning aged care, disability support, mental health, and family and child assistance.

In 2023, JewishCare embarked on a rebranding journey, bringing in a fresh look that better reflected their commitment to the community's well-being. This rebranding effort included the imperative need for a revamped website to align with their renewed image.

Recognising the importance of user experience, a total overhaul of the previous site map was executed to streamline the wealth of information into a more user-friendly structure. Personas were meticulously created to ensure the website catered to the specific needs of its diverse user base.

To breathe life into the website, vibrant imagery, patterns, and iconography were strategically incorporated, creating an engaging visual experience. A simplified menu design further facilitated easy navigation, allowing users swift access to vital information.

Recognising the diverse needs of their audience, a simplified version of the website was designed specifically for individuals with intellectual disabilities. This version maintained clarity through thoughtful considerations such as font size, image selection, illustration styling, and an intuitively clear navigation system.